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Digital Journey Coach

Built for local government

Digital tools for better council services

We help council teams learn from good practice, improve online journeys and spend less time on repetitive admin.

Our products

Practical help for common council challenges

Each product starts with a clear user need and gives teams evidence they can act on.

Website improvement

UK Council Top 40

Find strong examples of council website content and see what good looks like for five common user journeys.

  • Compare councils across a national leaderboard.
  • Review 45 user needs on your own website.
  • Use Search Console demand data to prioritise improvements.
UK Council Top 40 dashboard showing website reports, council best practice and demand analysis

Email triage

LocalGovMail

Help teams categorise, prioritise and route incoming email, while keeping officers in control.

  • Flag messages that may need urgent attention.
  • Summarise long conversations and suggest responses.
  • Start safely with one existing shared mailbox.
LocalGovMail inbox showing a categorised email, urgency signal and summary

How we work

Designed around the realities of public services

1

Start with user needs

We focus on the task a resident or council officer is trying to complete.

2

Make evidence useful

We turn data and analysis into clear next steps that teams can review and act on.

3

Introduce change safely

Teams stay in control, test the findings and decide what should happen next.

Knowledge Hub

Ideas for improving council services

Read our latest articles, interviews and talks about user journeys and digital improvement.

View the Knowledge Hub

Tell us what your team is trying to improve

We can show you the products, talk through a service problem or help identify a sensible place to start.

Book a call